May 11, 2021
Slow fashion or fast fashion?
For a sustainable future, it will be imperative that fashion rethink its priorities.
Infinity Firenze has decided to use only natural materials for the creations, safe for those who work them and for those who wear them, and to aim for the highest quality. Leather tanned with tannin is a great example of this. It's time to go against the grain, rediscover this work philosophy and say “no” to fast fashion. Do we really need a new collection for each season?
The tannin of vegetable tanning is a natural substance with multiple uses that also allows the leather to be tanned. There is also a lot of confusion regarding the sustainability of leather: many are unaware that tanning is actually a way to recycle a waste material from the meat industry. Let's take what happened during the pandemic: the measures to contain the spread of Covid-19 have forced tanneries to slow down or even stop work, putting the slaughterhouses for the disposal of animal skins in serious difficulty. Vegetable tanned leather with tannins is the material that lends itself best to the type of craftsmanship we have chosen. Each vegetable tanned leather has unique characteristics: the hand of the craftsman enhances them, giving them warmth and life.
Despite the choice to be present with our online e-commerce, we believe that the ideal shopping experience is still the one in the store.
Customers who enter our shop can immediately perceive the good scent of vegetable tanned leather and tell us that it is like taking a journey through time, when production followed slow time and the dedication of craftsmanship as well as daily life itself proceeded. at a more livable pace ".
Our hope for the next few years is to witness the revenge of craftsmanship and slow fashion, as well as to see the conscience of eco-sustainability and a new way of looking at consumption strengthen among consumers.